Kings Language
Web site design and interface refresh
Online language tuition is a competitive and challenging market. We gave this interactive language school a complete look-and-feel make-over. It is just the first step in an ambitious phased online marketing development strategy.
The key point of this web site design project was to introduce a more consistent experience for users, using zoned page layouts. This included new templates, site furniture, teaser designs and font styling to create a more modern interface.
Our creative teams also developed the overall tone of voice of the site. We created new photographic subjects and treatments for a warmer, more human look. And developed copy messaging for more effective positioning for our client's corporate client sector.
We delivered a deployment package that the in-house IT team could integrate into its internal systems - and a 'creative toolkit' for ongoing in-house content creation.
Services
