Nokia Explore Services

TBS drives inter-agency collaboration to achieve a major launch for international mobile phone brand.

Client brief

Nokia was in the process of unveiling its worldwide services strategy and portfolio for the first time. In the UK, TBS were asked to work in a team with one of the leading design agencies to launch the key new sections on the Nokia.co.uk website.

Confidentiality was paramount. And deadlines were extremely tight – the new sections had to go live in sync with the launch of Nokia Music Store launch, the new online music store.

The challenge facing both agencies was lack of familiarity with each other’s work. At the start neither of us could know whether there would be incompatibilities between original creative work, and the content management standards and conventions.

It was crucial that TBS guided and worked with the other agency at every turn. This was at the core of the brief - to make sure the original concept was fully realised in the final Nokia branded web pages.

TBS solution

TBS worked in a very open way from the very start. We aim to lead by example in terms of co-operation and transparency. It is an approach that clients including Nokia have come to rely on us for.

The practical benefits on this project were easy to see. From initial design stage right through to go-live, we ensured all design assets were produced to the required spec and complied with brand guidelines.

Both agencies also worked closely together in web site development. Our colleagues in the other agency created and amended assets to meet our needs. TBS developers integrated complex web analytics codes together with the assets. This meant the content could be migrated seamlessly into the content management platform, and traffic stats would be fully integrated with the site analytics.

Success

The project was delivered successfully, on-time and on budget. The work truly delivered in terms of both visual impact and code quality.

Nokia knows it can rely confidently on its agency network to work together effectively. That means achieving ambitious goals, and delivering innovative solutions - without needing a lot of hand-holding.

Consistency, quality, and standards of delivery are what TBS is all about. What this project also demonstrates is how well we work with different parties to get the job done.